You'd be hard pressed to find a library today, public or academic, that does not have some type of social media presence, and with that presence comes the coordinator behind content. While large companies or university departments have entire teams dedicated to curating an institutional profile, small theological libraries must rely on limited staffing, time allocations, and funding to achieve the same end. This presentation will address the challenges inherent to social media coordination at Pitts Theology Library, which is among one of many duties of Reference Librarian & Outreach Coordinator, Anne Marie McLean. A critical look at content curation versus creation will explore strategies to maintain a consistent voice and brand while also offering a range of relevant and diverse postings, all at the same time avoiding creative burnout and excessive time consumption. This presentation will also examine tools used by Pitts to support communications coordination and collaborative approaches across staff to further the library's social media presence.
